EDITORIAL: The Managing Editor
More About Me…
I wasn’t always grumpy — well, that isn’t exactly true (thanks, chronic illnesses). I just never embraced my real personality. That is until I could no longer ignore it.
I used to be a copywriter. Copywriting for clients from scratch was painful. I couldn’t take it anymore. So I transformed from copywriter to copy editor and embraced a part of my personality I kept hidden.
I put on my big girl panties, wiggled a little bit,
and giggled. But not like a schoolgirl. More like Dr. Evil while rubbing my hands together.
Grump. Grump. Grump.
But don’t worry…While I’m a rigorous, skilled critic, make no mistake — I am your ALLY.
BECAUSE I BELIEVE…
-Your copy should create a connection with your customers, so they buy into you.
-In breaking all the grammar “rules”, so your
customers know you have a strong command
of expressive language.
-Unconsciously overlooked errors cause you to
lose your credibility and affect your bottom line.
You’re someone who understands the power of copywriting. And I PROMISE TO treat you with
respect & transform your copy, so your words work for you. Not against you.